Digital Marketing Manager

Ketchum Idaho
Required Experience: 3 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 3 days ago

The Digital Marketing Manager is a full-time position that is responsible for creating, implementing and monitoring a holistic digital marketing strategy across multiple channels, platforms and categories. This person identifies trends and opportunities in order to optimize the First Lite digital marketing budget/spend based on current insights.

Essential Job Functions:

⏵ Create, implement, monitor and optimize dynamic search, social, and programatic display ad campaigns that align with the marketing calendar

⏵ Work in the respective ad platforms for Facebook, Instagram, and Google Ads to create campaigns, schedule ad flights, traffic creative, optimize bids and manage budgets across prospecting and retargeting ad campaigns.

⏵ Create, implement and monitor endemic direct buy display advertisements for targeted online forums by working with the Content manager.

⏵ Identify new hunting blogs/ forums for display banner advertising.

⏵ Continuously explore new opportunities for paid digital media marketing.

⏵ Utilize all advertising and sales channels to cross pollinate, ultimately driving customers via incentives and/or advertising to Firstlite.com

⏵ Lead efforts to discover and leverage new vehicles and channels

⏵ Work with eCommerce Manager to Continuously improve SEO of the First Lite website.

⏵ Work with Content Manager to coordinate website marketing [banners, blogs, etc] with digital marketing.

⏵ Work with Graphic Designer/Creative Services Manager to create graphics for digital marketing campaigns.

⏵ Reference available tools daily to monitor analytics and ROI on all digital marketing advertising.

⏵ Provide monthly analytics reports highlighting trends/successes/opportunities for improvement. Also include your interpretations and proposals for modifying what isn’t working. Reference best-in-class examples both inside and outside of the hunting industry for benchmarks to improve our business
Minimum Job Qualifications:
1. 3-5 years’ experience in the outdoor industry or comparable area of expertise
2. Undergraduate degree required
3. Detail-oriented with the ability to manage multiple projects, timelines and budgets
4. Expertise in SEO, Google Ads, and Facebook Ads Manager
5. Ability to maintain a composed and professional demeanor while supporting a team-based work structure
6. Excellent written, verbal, and presentation communication skills
7. Ability to demonstrate initiative and provide complete follow-through on areas of responsibility
8. Strong interest in the outdoors required
Ketchum, Idaho is a premier destination for a wide variety of outdoor pursuits, especially hunting. Incredible opportunities for big game, waterfowl and upland birds can be accessed minutes from tow