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Industry News 4/4/2017

Chamois Butt’r Unveils New Product Packaging


Chamois Butt’r, the ultimate skin lubricant and chamois cream developed to improve riding comfort, unveils updated packaging across its entire product collection.

Chamois Butt’r also introduces a 32 oz. size bottle for both its Original and Her’ creams. This larger, pump-top, bulk packaging is ideal for team sharing and priced at $59.99 MSRP.

Created by Minneapolis-based Adventure Advertising, the packaging revamp takes clean, minimalist design elements from the recently updated Chamois Butt’r logo. The new packaging uses color coordinated tags to easily identify customers’ favorite Chamois Butt’r products. For example, Chamois Butt’r Original will use yellow, Her’ will use magenta, and Eurostyle will use teal.

In addition to graphics, the tubes’ versatile new hang-hole design offers multiple merchandising options for retailers, including shelf-top display or cross-merchandising options like hanging alongside cycling shorts.

Chamois Butt’r GoStik 2.5 oz. also gets a packaging upgrade with a clear blister pack design that better displays the GoStik container within the package, compared to the box used previously.

“After 25+ years of making Chamois Butt’r with gradual changes in our packaging and graphics, we decided to make a change in 2016 to make our product collection look more uniform,” explained Steve Matthews, President of Paceline Products/Chamois Butt’r. “Last year, we began working with Adventure Advertising because of their strong design and branding skills. We love the creativity they brought to our ads, so we tasked them with updating and unifying our packaging design. I am very pleased with the outcome of their work and am extremely proud to introduce our new packaging designs. I hope our customer will like the new look as much as we do.”

The new packaging debuts in conjunction with an updated Chamois Butt’r website in early April that will provide a fresh look for the Chamois Butt’r brand going into 2017.

For additional information, please visit www.chamoisbuttr.com. Retailers can place orders by calling (888) 411-0287, by emailing sales at info@pacelineproducts.com or by contacting an authorized distributor.

About Chamois Butt’r

Chamois Butt’r® was developed in 1988 via collaboration between physical therapist and avid cyclist Steve Mathews and an experienced and passionate group of pro cyclists, physicians and chemists. In the years since its launch Chamois Butt’r has evolved from an individual product into a full suite of offerings developed to suit the individual preferences of a wide range of athletes, disciplines and conditions. The Chamois Butt’r line is featured on the shelves of most U.S. bicycle retailers and also distributed internationally. For more, please visit: chamoisbuttr.com.