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Industry News 4/6/2017

Switchback Studio Launches its Rebranded Agency in Truckee, Calif.

Switchback Studio today announced the launch of its rebranded agency – a full service marketing and communications hub based in Truckee California. Led by owner Brinn Talbot, Switchback Studio provides clients with strategic planning, execution and consulting to meet a wide variety of critical business objectives. 

A pioneer in providing scalable public relations and marketing services in North Lake Tahoe, Talbot originally created Switchback PR + Marketing in 1998. The agency quickly expanded its local client list to top national accounts across travel, sports, food and beverage, outdoor, lifestyle, real estate and development.  

Since 2012, Talbot has served as the director of marketing and member services for Tahoe Donner Association, while continuing to run her agency business under Talbot Communications assisting a few long-term clients. Recently, Talbot stepped down from her full-time position at Tahoe Donner to focus on her renewed agency efforts. 

“As a long-time, active member of the Truckee and North Lake Tahoe community, I’m constantly impressed by our region’s business leaders and the growing number of creative start-ups in our mountain community,” explains Talbot. “Our passion is to help them succeed through a seamless integration of agency experience, industry connections, and thought leadership.” 

Over the past 17 years, Switchback’s list of clients include Ski Lake Tahoe, East West Partners, Squaw Valley U.S.A., Red Bull Snowthrill of Alaska, Tahoe Restaurant Group, Canyon Springs of Truckee, Wolfdale’s (cookbook launch), the Sea Otter Classic bike event, The New Sheridan Hotel in Telluride, Port Ludlow Resort in Seattle, Reno-Sparks Convention and Visitors Authority (RSCVA). Talbot served as president of the Truckee Rotary Club in 2010 and created and runs the Downtown Truckee Wine, Walk and Shop event, now in its 14th year.