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Industry News 4/6/2017

ElliptiGO Expands Sales and Marketing Teams

ElliptiGO Inc., creator of the world’s first elliptical bicycle, has added to its Sales and Marketing teams to continue its strong growth.

Kate Cornelius joins the company as a territory sales manager, becoming the fifth TSM to serve the U.S. market. She is based in Portland, Ore., and will cover the Northwest region, which comprises Washington, Oregon, Idaho, Wyoming, Montana and Northern California.


Djohara VandeCasteele joins ElliptiGO as a strategic marketing manager. Working out of ElliptiGO World Headquarters in Solana Beach, Calif., VandeCasteele will oversee the strategy for digital campaigns, monitor and report key success metrics, and serve as point person for a range of marketing programs.


Cornelius comes from a marketing and sales background in the specialty running channel. Prior to joining ElliptiGO, Cornelius worked in a sales, marketing and event management capacity for Fleet Feet PDX. She graduated from the University of Pittsburgh with a bachelor's degree in anthropology and psychology.

"Kate’s ability to engage and support our retail partners, as well her ability to manage events and key activation opportunities, will be a game changer for our company in the Northwest," said Steve Burton, director of retail sales at ElliptiGO.

VandeCasteele was previously senior media strategy analyst at Verizon Telematics. She brings a decade of experience driving revenue growth in organizations from startups to large public companies. She has a bachelor’s degree in philosophy and master’s degrees in philosophy and international studies, all from Katholieke Universiteit Leuven, Belgium’s largest university.

“Djohara’s experience in leading multi-channel campaigns throughout the full customer lifecycle will play an important role in our growth as we continue to boost market awareness and generate demand for elliptical cycling,” said Bryce Whiting, ElliptiGO VP of global sales and marketing.

ElliptiGO recently celebrated its 7th anniversary and is coming off of a record year for growth in which unit sales were up 30% and revenue increased 15% over 2015. Last month, the company launched two new models, Arc 3 and Arc 24, bringing the total number of models available to six. ElliptiGO has also added 13 new retail partners so far this year, adding to its U.S. dealer network of more than 270 locations.

To learn more about ElliptiGO, visit http://www.elliptigo.com/, or follow them on Twitter @elliptigo and Facebook at https://www.facebook.com/elliptigo. To inquire about retail opportunities with ElliptiGO, email sales@elliptigo.com.

About ElliptiGO

ElliptiGO is the San Diego-based company that created the world’s first elliptical bicycle to deliver a fun, comfortable and effective workout experience that inspires people, improves their lives and revolutionizes fitness. Combining the best of running, cycling and the elliptical trainer, ElliptiGO bikes provide a strong cardiovascular workout that eliminates impact on joints and allows people to get out of the gym and enjoy the outdoors. Elliptical cycling is an effective way to build fitness without aggravating injuries, and it is great for everyone from the health-conscious to the elite athlete. The full line of ElliptiGO bikes is distributed through specialty running, cycling and fitness retailers nationwide and through http://www.elliptigo.com/