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Industry News 5/16/2017

NEFF Acquired by Mad Engine


Mad Engine announced today that it has acquired Neff Headwear from Marlin Equity Partners and the Neff Family.  Founded by Shaun Neff in 2002, Neff is an iconic, youth-focused headwear, accessory and apparel brand famous for beanies, hats, snow accessories, and whimsical, on-trend graphic t-shirts.  

With this acquisition, Shaun Neff will be joining Mad Engine as its Chief Creative Officer. With the addition of Shaun to their leadership team, Mad Engine plans to continue on their aggressive growth path - maintaining their foothold as the industry leader in the licensing world, while also diversifying into the branded apparel and accessory space. Mad Engine CEO, Danish Gajiani, commented, “We’re excited to have this opportunity to acquire Neff, a brand we’ve long admired and feel has significant untapped potential.  And, naturally, we’re thrilled to welcome Shaun to our Mad Engine team.”  He continued, “Shaun is a uniquely talented guy with tons of great, actionable ideas, not only for the Neff business, but for Mad Engine as a whole.”

Shaun Neff on the acquisition, “This is a great thing for Neff.  Mad Engine has a phenomenal team, they’re strong financially, and they’ve got superior supply chain capabilities.  Most importantly, they have a deep passion for our business.”  He added, “And in this new role, I’m super motivated to bring fresh, out-of-the-box opportunities to the Mad Engine team.”

Neff will operate under Mad Engine’s growing branded division in Orange County, CA. The company launched this division with its acquisition of Lifted Research Group (LRG) in March 2017. The two companies have a number of synergies, and will serve as the foundation to bring on additional brands in the future.

Mad Engine would like to specially thank Moss Adams, Buchalter and Wells Fargo for their assistance with this acquisition and their continuous support.