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Industry News 5/18/2017

Smith Launches Attack Performance Eyewear

Blending two proprietary technologies to address the needs of elite athletes and endurance enthusiasts, Smith elevates its performance sunglass offering for Spring/Summer 2017 with the new Attack series of interchangeable eyewear.

Offered in two sizes, the Attack and the Attack Max feature Smith’s new MAGTM interchangeable technology with its proprietary ChromaPopTM lenses; a magnet-based innovation that enables fast lens swapping for varying light conditions with a simple click. The MAG system is built directly into the temple to allow for a vast field of view in a rimless frame design for invisible fit. Additionally, the hidden interchangeability system reduces the stress and tension on the temples and lens structure to provide exceptional optics while offering a quick and secure connection.

The Attack builds on the success of the brand’s best selling PivLockTM franchise of performance eyewear, with a faster and more intuitive approach to lens interchangeability combined with the world’s most innovative lens technology.


Each model is offered in one of three ChromaPop performance lens options - that reveal natural color, enhanced visual clarity and greater definition of objects - and all include a secondary ChromaPop Contrast Rose flash lens for addressing low light conditions. The lenses have been crafted with a lowered-brow design for increased ventilation while the two-position adjustable nosepiece provides a perfect fit. The nosepiece and temples are comprised of Megol which reacts to perspiration by gently adhering to the skin for a comfortable, no slip fit at any velocity.

The new Attack and Attack Max (MSRP $250, including two ChromaPop lenses and a hard case) will be available in July 2017 at select retailers worldwide and online at smithoptics.com.

About Smith:

Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, Smith is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. Smith seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To Smith, the experience is everything. Smith is part of Safilo Group. Additional information is available at smithoptics.com.