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Industry News 5/18/2017

Nitro Circus x ‘47 Headwear Now Available at LIDS

’47, a privately held premium sports lifestyle brand and Nitro Circus, a global leader in action sports and entertainment, are pleased to announce that Nitro Circus x ’47 headwear will be available in select LIDS locations in the U.S. and Canada beginning May 17. Fans can purchase the collection online as well. Eight styles of the iconic ’47 CAPTAIN silhouette will be available in limited quantities and only while supplies last.

“I’m so pumped that our Nitro Circus x ’47 hats will be available at LIDS,” said action sports icon - and Nitro Circus ringleader - Travis Pastrana. “All the Nitro Circus riders have been working directly with the design crew at '47. As the hats have gotten more and more awesome, fans have been relentlessly asking where they can get them. I'm stoked to finally be able to tell them go to LIDS to get the same one as Nitro athletes.”

’47 became the exclusive headwear and apparel partner for Nitro Circus and its athletes in 2016. At inception of the partnership, product was not widely available for consumer purchase. Nitro Circus fans now have the opportunity to get the same gear their favorite riders wear ahead of the start of the 2017 North American tour and Nitro World Games later this summer. 36 LIDS locations throughout the U.S. and Canada will carry Nitro Circus x ’47 product in limited quantities – fans can go to nitrocircus.com for a complete list of participating LIDS retail locations. Authentic Nitro Circus x ’47 headwear will also be available online at lids.com in the U.S. and at lids.ca in Canada. All headwear offerings are priced at $29.99 USD and $35.99 CAD.

To learn more about ’47’s product offerings, please visit www.47brand.com. For additional Nitro Circus news, exclusive behind-the-scenes content, tour updates and more, go to http://www.nitrocircus.com

About ’47

’47 is a privately held sports lifestyle brand founded in Boston, MA, by twin brothers, Arthur and Henry D’Angelo in 1947. The D’Angelos were entrepreneurial pioneers who were quick to see the future of sports licensing by selling pennants and other sports memorabilia on the streets around Fenway Park. Through a combination of hard work, sound instincts and incredible passion, the brothers were able to grow their business from a single street cart to a premier sports lifestyle brand that uniquely melds sport and style. Previously known as Twins Enterprises, ’47 is currently managed by Arthur’s four sons, Bobby, David, Mark, and Steven.’47 is a proud partner of Major League Baseball, the National Football League, the National Hockey League, the National Basketball Association and over 900 collegiate programs and owner of Old Time Sports. ’47 employs over 250 corporate and retail associates around the world and is headquartered in Boston and Westwood, MA. For more information, please visit www.47brand.com.

About Nitro Circus:

Nitro Circus, the world’s biggest action sports entertainment brand, creates electrifying live events and unbelievable original content that at once exhilarates, captivates and inspires thrill-seeking fans worldwide. Co-founded by global superstar Travis Pastrana in 2003, Nitro Circus has since grown into a multiplatform phenomenon producing hit television shows, critically acclaimed documentaries and innovative digital offerings. That success gave rise to the Nitro Circus Live tour, which since 2010 has travelled the globe, playing to sold out stadiums on five continents. Taking Travis’ passion for progression to the next level, Nitro World Games introduced breakthrough innovations on its 2016 debut, completely rebooting action sports competition in the process. With over three million tickets sold to date, television programming that has aired in over 60 countries, more than 20 million engaged fans across its social media platforms and a burgeoning consumer products business, Nitro Circus is at the forefront of action sports and entertainment. For more information visit www.nitrocircus.com.

About LIDS Sports Group

The LIDS Sports Group, operating within Hat World Inc., is a leading North American omni-channel sports licensed retailer comprised of the LIDS retail headwear stores, the Locker Room by LIDS specialty fan retail chain, the Internet businesses www.lids.com, and www.lids.ca. Operating out of Zionsville, Indiana, the retail businesses make up more than 1,300 mall-based, airport, street level and factory outlet locations nationwide, and in Canada and Puerto Rico. LIDS retail stores offer officially licensed and branded headwear of collegiate teams, major professional sports teams, as well as other specialty fashion categories in the latest styles and colors. Locker Room by LIDS is a mall-based retailer of sports headwear, apparel, accessories, and novelties which also operates under the Seattle Team Shop, Buckeye Corner, Tiger Mania, Sports Fan-Attic and Jersey City (Canada) nameplates. Locker Room by LIDS also has locations in Macy's department stores throughout the United States. Most LIDS and Locker Room by LIDS stores offer custom embroidery capability that includes embroidered autographs of professional sports athletes. Additionally, the LIDS Clubhouse division operates team-specific professional sports and university athletics retail stores and e-commerce sites. Hat World Inc. is a subsidiary of Genesco Inc.