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Industry News 5/23/2017

The SheShreds.co brand continues to grow a global community for females in action sports!


Sheshreds.co has also dropped the first wave of the spring and summer collection with all new signature apparel and accessories influenced, designed by and even hand-made by the global ambassador group now numbering over five hundred in forty-two states and sixteen other countries! The new collection and all the offerings exude the Sheshreds.co badges and mantra: “Fate Loves The Fearless” and “United We Shred!”

The Sheshreds.co business unit has also seen advancement and growth with long time social media manager Kelly Vance moving into the role of Marketing and Sales Director. Ambassador turned SEO and Email Marketing Manager, Virginia Buechel increasing her communications role and professional snowboarder, Erika “The Viking” Vikander joining the business unit as Team & Ambassador Manager and Brand Strategist! Erika is an accomplished athlete rising in the snowboarding world from the USASA program as a kid to the Dew Tour, Grand Prix, Olympic Qualifiers and currently holds an elite spot on the Freeride Snowboarding World Tour for 2018. Erika joins the business unit to mentor and craft our community of female action sports athletes with her unique knowledge as a sponsored athlete at the highest levels and her insights into driving brand voice. “I am stoked to take on this wonderful task to help this growing community and brand thrive!” Erika related.

SheShreds.co pushed their event initiatives forward with the third season of Ladies Night events at the indoor wave Flowrider-Surf, Ogden with a unique group of female empowering sponsors including Smith Optics, Admiral Beverage, Good Vibes Jewelry, All-Actionsports.com, Flowlove, Lucky Slice and Jones Shirts and Signs all aboard to fuel progression, prizes and general stoke! The program will run the last Wednesday of each month through October 6-9pm featuring a $15 pass for ladies with clinics coached by top female athletes on the wave, contests, jams, and themes all designed to build skills, confidence and community for female athletes in board sports! “We are beyond excited for the deep relationship with Surf Ogden in developing this series in our HQ geography over the years which compliments a multitude of other female focused events in a variety of summer action sports we are sponsoring and supporting all over the world for girls and women of all ages and abilities. It is humbling to see our community grow and our influence in so many sports on boards, wheels and beyond gain a fevered pitch across the world!” Gina Duffy added.

About SheShreds

SheShreds, a Northern Utah based action and adventure retail company, speaks a powerful message to adventurous women and girls across the nation quite simply that “Fate Loves the Fearless and United we Shred!” Founded in 2013, they provide a robust line of “built-for-female” gear, including clothing, equipment, events, athlete support and a powerful voice for women in action sports. SheShreds founder, Gina Duffy, was part of the international team that brought the first Moncler store to Aspen, CO, was named to Utah Business Magazines “30 Women to Watch” List in 2014, has been honored in 2016 by the Small Business Development Council of Utah as an Entrepreneurial Success Story and she has wicked talent for fashion design and styling. She brings over 15 years of action and adventure sports background to the table including coaching wakeboarding and wakesurfing and riding boards that range in style from mountain top to valley lake.

For more information please visit www.sheshreds.co/pages/press.