BACK TO NEWS
Industry News 6/13/2017

SAXX Underwear Appoints Braden Hoeppner as Chief Marketing Officer

Today SAXX Underwear announced an addition to their leadership team with the appointment of Braden Hoeppner as Chief Marketing Officer. Hoeppner brings over a decade of leadership experience and expertise in strategic and digital marketing and driving e-commerce business.  He most recently served as Head of Brand and Online at Kit & Ace, spearheading the launch of their e-commerce and marketing technology platforms that drove significant growth. As one of the fastest growing brands in its market, SAXX is committed to elevating their online presence and continues to invest in key talent.
 
"Braden comes to us with extraordinary expertise in the direct-to-consumer space and is recognized for developing strategies that have delivered exponential growth in his previous roles. As we quickly evolve and scale our D2C team and digital marketing efforts, we are excited to have Braden’s vision and leadership to continue to elevate and deliver the best online consumer experience possible for our passionate fan base."
 
As the first company to produce an ergonomic pouch with their patented BallPark Pouch™, SAXX has changed the underwear market.  Since the first production run of 200 pairs, SAXX is now sold in over 3,000 retailers across North America and sold in over 20 countries across the globe.  They continue to innovate with demand and have recently introduced 2N1 shorts, including the Kinetic Run and Train Shorts.   
 
"I'm honored to join the talented SAXX team and contribute to the next stage of growth of this great brand,” stated Hoeppner.  “SAXX has an excellent history of bringing innovative products to market, while developing passionate and committed customers.  I am excited to apply my expertise as we expand the e-commerce business and continue to enhance SAXX's market position to drive revenue and market share growth."
 
 Hoeppner will also be working closely with SAXX’s Director of Marketing Adam Greene and the SAXX leadership team on future brand strategy.
 
About SAXX Underwear
SAXX is a pioneer in the underwear industry, producing a patented product like nothing else seen before on the market.  Created by an athlete and avid outdoorsman, SAXX Underwear Co. was founded with a mission to revolutionize the core staple of every man's wardrobe.  The original producer of internal mesh panel underwear, SAXX continues to develop the most comfortable, authentic design-driven apparel available.  Providing unmatched support for men, SAXX is one of the fastest growing men's underwear companies in North America.
 
For additional information on SAXX Underwear Co. please visit www.saxxunderwear.com