Industry News 8/26/2004

West Surfing Welcomes Industry Maven Michelle LeBlanc To Its Family

West Surfing Welcomes Industry Maven Michelle LeBlanc To Its Family


San Diego, West Surfing has added industry maven Michelle LeBlanc as Administrative Vice President.


LeBlanc comes to West Surfing from VNU’s ASR where she worked as the Marketing Manager and was in charge of retailer relations. LeBlanc, born and raised on the east coast, graduated from Virginia Tech with a double degree in marketing and management. With over 13 years experience working within the surf industry, LeBlanc previously worked at REEF as Customer Service Manager eventually being promoted to International Marketing. Prior to REEF LeBlanc worked at Rip Curl where she ran customer service for over 5 years including a year abroad in Torquay , Australia at the Rip Curl Headquarters.


“When Michelle worked with me at Reef she proved that she can handle anything. Since our time together she has gained a vast amount of industry experience in both working directly with the retailers and in marketing. I have a tremendous amount of respect for her level of professionalism and we are glad to have her as an integral part of our team” stated Jim Watson President/CEO of West Surfing.


In addition to being involved in the surf industry for 13 years, LeBlanc lives the surf lifestyle as well.  She surfs with her husband Jerry and is already introducing their baby daughter Avery Jane into the beach culture. Working for West Surfing allows LeBlanc to integrate her personal and professional experience.  As an added benefit, the 4 day work week at West allows for more flexibility to spend time with her family. 


“I am excited about working for West Surfing and with the remarkable team that Jim Watson has put together, the brand has a great future.  The opportunity to build a brand from the ground up in the U.S. market is really exciting and gives me the opportunity to continue working with specialty retailers and to apply my knowledge to a wide range of areas” explains LeBlanc.


West Surfing, located in San Diego, California, is a surf apparel and wetsuit company being introduced to the U.S. market.  Originating in Western Australia’s hardcore surf culture over 22 years ago, West continues to be a successful brand and is also distributed worldwide.  In the US, West Surfing will introduce men’s apparel for at once and Spring 05 delivery, later integrating wetsuits and juniors for the ’05 season. 


For further media & marketing information please contact  For sales & product information please contact West Surfing 760/722-WEST or email