Industry News 11/27/2017

Nixon Opens Custom Shop at Encinitas Headquarters

Nixon is proud to announce the opening of the Nixon Custom Shop, their first brand retail location within their Global Headquarters in Encinitas, California. Open as of today, three blocks from the beach on South Coast Highway, the Nixon Custom Shop will house the brand’s signature custom watch bar.

“We are excited to open Nixon’s doors to our local family and friends here in Encinitas,” said Scott Kerslake, Nixon’s CEO. “This has been our home since the beginning and our goal is to utilize our base camp to provide a place where people can connect, learn more about product and experience the brand”

Built with award-winning design features, the Nixon Custom Shop will bring to life the brand’s custom bar, an offering that allows customers the opportunity to create personalized watch styles. Additionally, the location will highlight exclusive collaborations and hard to find styles from the brand. The new space will also give Nixon the opportunity to highlight its collection of travel bags and backpacks, limited-edition accessories and watch styles, including the RSVP collection of limited Swiss-Automatic timepieces and the exclusive Rock LTD collection, a limited-edition capsule of one-of-a-kind timepieces designed with donated leather jackets, pants, apparel and guitar straps from some of the world’s largest names in music.

The Nixon Custom Shop and custom bar are located behind the Brand Headquarters at 701 South Coast Highway and will be open daily from 10 a.m. and 8 p.m., Monday – Saturday, and 10 a.m. to 6 p.m. The shop can be reached at 760-697-9283.

In addition to the Custom Shop in Encinitas, Nixon has retail locations in the key cities of New York, Paris, London, Sydney, Melbourne, and Berkeley, California.