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Industry News 12/5/2017

Sanuk and Surfrider Foundation Announce New Partnership to Protect the Coasts


Sanuk has teamed up with the Surfrider Foundation, a nonprofit environmental organization dedicated to the protection and enjoyment of our ocean, waves and beaches. Sanuk and Surfrider are joining forces to work together to protect clean water, healthy beaches and defend the Goleta coastline for current and future generations.

“We’re proud to work alongside the Surfrider Foundation, as Sanuk takes pride in championing the causes that protect the happy places that are incredibly special to us, including our coastal communities, beaches and ocean,” said Magnus Wedhammar, General Manager of Sanuk.  “The ocean and coastal regions, particularly those in our company’s backyard of Goleta, touch so many parts of our brand – from our ambassadors to inspiration for our product, which is designed for the journey to your happy place.”

Sanuk will work in partnership with the local Surfrider Foundation Santa Barbara Chapter and the University of California Santa Barbara Youth Club. Together, they will provide educational briefing sessions, spearhead beach monitoring and cleanups to help protect clean water, reduce plastic pollution and coastal erosion, and provide support to defend the coasts from offshore drilling and other environmental issues facing the Santa Barbara and Goleta coastlines.

“We are excited to partner with Sanuk to ramp up coastal protection along the Santa Barbara coast and beyond,” said Dr. Chad Nelsen, CEO of the Surfrider Foundation. “The Surfrider network, like Sanuk, is made up of people who love the beach, and are willing to go the extra mile to find fun and creative ways to protect our ocean, waves and beaches."

The Sanuk and Surfrider collaboration highlights Deckers’ corporate responsibility and mission to promote good business practice that is mindful of its responsibility to communities, protect the environment, and to inspire employees and future generations to support conservation causes. Sanuk and Surfrider also worked together to produce Brainbow & Brainwave t-shirts featuring signature, grin-inducing artwork from Australian professional surfer, artist and Sanuk Ambassador, Ozzie Wright. T-shirts will be sold on Sanuk.com and Surfrider.org for $35 with all proceeds going back to the Surfrider Foundation.

Find out more at Sanuk.com , or find your nearest Surfrider chapter at Surfrider.org .