BACK TO NEWS
Industry News 12/7/2017

Smith Grows Creative Team, Appoints Andy McCabe to Creative Director


After receiving interest from over 200 applicants, Smith is excited to announce its promotion of Andy McCabe to Creative Director. Effective immediately, McCabe will lead all marketing, sales and product creative work for the brand at the Safilo Pacific Design Center in Portland, Ore.

With a decade spent as a graphic designer at Scott Sports and Ride Snowboards, McCabe joined Smith in 2011 at its then-headquarters in Ketchum, Idaho as part of the expanding creative department. His positive impact and happy attitude was felt immediately among the team, where he served as Senior Graphic Designer before taking over as Art Manager for the last few years.

“Since we first started working together, Andy has elevated the brands he touches across product, merchandising, and consumer communication. His roots in snowboarding still drive a DYI attitude that will help keep Smith contemporary, evolving, and most importantly, fun,” said Eric Carlson, Global Brand Director at Smith.

Smith is also happy to announce the promotion of Cara Shumate to Art Manager. She joined the Creative Team in June 2013 with exceptional graphic design talent, and made the transition from Ketchum to Portland alongside McCabe a few years later. Additionally, Cody Browning is appointed to Sr. Graphic Designer after joining Smith in 2016.
“These promotions are super exciting to share but more importantly, very well deserved. Each individual is an incredible talent on their own but the way they operate as a team is incredibly inspiring. Their cohesive approach and support of one another produces world-class work, with clearly a lot of humor and fun thrown in”, said Carlson.

Together, the Creative Team at Smith brings an incredible amount of experience, talent, positive and fun energy to a brand with over 50 years of history with fresh perspectives for growth season after season.