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Industry News 1/29/2018

Motorcycle Industry Council’s 2018 Gas Tank Competition Opens to Powersports Entrepreneurs




IRVINE, CA – January 29, 2018 – The Motorcycle Industry Council invites powersports entrepreneurs to enter for a chance to win one-on-one mentoring from an industry veteran, plus a trip to Las Vegas that includes booth space at the 2018 American International Motorcycle Expo presented by Nationwide with access to powersports leaders and media.

The Motorcycle Industry Council’s 2018 Gas Tank Competition is open to individuals and groups, women and men, and anyone with a new product or service idea. Entrants must submit an application and “elevator pitch” video by Feb. 28 to be considered for the mentorship program.

Selected entrants will be paired with an industry leader, who will offer coaching and advice on developing a business plan. Final business plans must be submitted to the Gas Tank Competition by July 20.

“The Gas Tank mentorship and competition was invaluable to the growth of my business,” said Debra Chin, 2016 Gas Tank 1st Place winner and founder of MotoChic® Gear. “To be able to exchange ideas and strategies with my mentor was an opportunity money can’t buy.”

Up to five finalists will be chosen by Aug. 11 to attend AIMExpo presented by Nationwide at Mandalay Bay in Las Vegas on Oct. 11-14. The finalist prize package includes travel and lodging expenses, booth space at the show and access to powersports media. This unique powersports event brings industry, press, dealers and consumers together in a single arena. It is the most important event of its type in the North American market.

Finalists must be able to appear in person at the October Las Vegas show to present their business plan to an industry panel. Pitches will be evaluated on monetary growth potential, overall strategic plan, strategic partners, scalability, innovation, viability and other criteria. First place, second place and runner-up winners will be selected from the competitors.

“The connections I made with industry leaders and other entrepreneurs continue to inspire me and the brand I created to combine high performance materials with leading edge design for stylish women on the move,” Chin said. “Also incredibly valuable was the AIMExpo booth space I received. It gave me direct access to consumers and dealers who provided valuable feedback.”

For more information and to apply, click here.

Please contact Cam Arnold at carnold@mic.org with questions about the Gas Tank Competition.


The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, AIMExpo presented by Nationwide, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at mic.org.

Source: Motorcycle Industry Council