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Industry News 2/20/2018

DPS Hires VP of Phantom, Racks Up Trade Show Accolades


Phantom impresses judging panels and media at Outdoor Retailer and ISPO

SALT LAKE CITY, Utah – February 20, 2018 – DPS Phantom, the permanent base glide treatment that forever eliminates the need for waxing skis and snowboards, earned seven separate awards at the recent Outdoor Retailer and ISPO trade shows. In addition to the numerous awards won, DPS recently hired ski industry veteran Thomas Laakso to the newly created position; Vice President, Phantom.

Laakso will be championing the global strategy of Phantom and helping drive new service and revenue opportunities for specialty dealers. With executive level positions held at Black Diamond, The North Face and Mountain Hub, Thomas comes to DPS with more than two decades of experience developing and executing strategic marketing and product solutions, while successfully driving business and brand growth from startup to enterprise level.

"I’ve been quite lucky to contribute my business and technical experience towards the sports that have shaped my life,” said Laakso. “The paradigm shift Phantom represents to everyday ski and board performance introduces exciting new service and retail opportunities to specialty dealers. With the pre-season bookings and number of awards won at the recent trade shows, it’s apparent the global market is ready for Phantom, and I’m extremely excited to help steer this next chapter in on-snow gliding."

Among those who awarded the inventive solution that provides an answer to the age-old wax dilemma were: ISPO, Freeskier, SKI, Gear Institute, Gear Junkie, Gear Patrol, Outside and Pug Ski.

Although a relatively new product, independent testing has already led to enthusiastic reviews. In a January 22 update on Phantom’s performance SKI magazine wrote, “Since the first test in October 2017, I have skied a pair of DPS skis with Phantom almost a dozen times at Eldora Mountain, and it still works! The skis with Phantom consistently accelerate better than a waxed pair of skis every time. More importantly, however, is that the on-snow feel has remained the same since the first run: Fast! There has been no base burn, no gimmicks, and most importantly, no need for wax.”
For more on Phantom visit dpsskis.com/phantom.