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Industry News 6/12/2018

Platform Hosts Surf Market Pop-Up Presented by Waves 4 Water and Salt Surf



On Saturday-Sunday, June 23-24, PLATFORM hosts Surf Market, a two-day outdoor pop-up marketplace and celebration of surf culture. Featuring a curated selection of surf lifestyle brands, designers, and artists set up throughout PLATFORM, Surf Market will also include a panel, food trucks, and live music from rock band The Pesos. This event is free to enter and open to the public.

Waves for Water, a charity that provides communities around the world with clean water, will demonstrate its revolutionary water filtration system over the course of the weekend. Waves for Water will also collect donations for a raffle. The grand prize winner will receive a signed copy of High Tide, a stunning coffee table book by prolific outdoor photographer and surfer Chris Burkard. The second prize is the Surf Market Kit, including a Baggu Standard Bag, along with products from Playa and SEEA inside a Salt Surf tote.

On Sunday at 11am, Surf Market will host a panel of leaders in the surf community on the patio behind Blue Bottle Coffee. Moderated by Runyon Group’s new Creative Director Grace Lee, the panel will discuss the female surf revolution and the power of activism. Panelists include:

• Helena Dunn – Founder/Creative Director of Tuulikki NYC, a women’s surf brand with apparel manufactured locally in New York and made entirely with recycled fabrics
• Kassia Meador – Founder/Creative Director of Kassia Surf, a women’s surf brand, and an early pioneer of female surf culture
• Bonnie Wright – Actor (Harry Potter)/Director, Greenpeace ambassador, and avid surfer

Vintage surfboard collector Kristopher Tom will display his collection from the 1970s and 1980s in various PLATFORM shops. A sampling of Surf Market’s featured brands includes men’s and women’s surf apparel from Salt Surf (located at PLATFORM), Kassia Surf and Tuulikki NYC, accessories and goods from Along FM and Saltfish Surf Co, wellness products from PRNCPLS, Salt & Stone Skin, Playa, and Sin Min, surfboards from Wax Surf Co. and Jive Surf, Jade and Juniper Candles. A full list of vendors can be found at www.surfmarketla.com.

WHEN:
Saturday-Sunday, June 23-24
Market – 11am-5pm
Saturday – Live music from 6-8pm
Sunday – Panel at 11am

WHERE:
PLATFORM
8850 Washington Blvd.
Culver City, CA 90232