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Industry News 6/12/2018

DPS Skis Adds VP of Global Marketing to Growing Team


Seasoned industry expert tapped to lead marketing, while creation of new digital director role helps solidify global domination

DPS Skis recently named Jamie Starr vice president of global marketing. Dan Benshoff, who has served as the brand’s marketing director and executive producer of DPS Cinematic for the past two and a half years, will pivot into the newly created role of digital director.

“Jamie brings a unique skill set to DPS. His ski industry knowledge along with a proven leadership track record and deep passion for skiing made him a natural choice to join our crew,” said Stephan Drake, founder and CEO of DPS. “Additionally, the creation of this role dedicated to solidifying our online platforms – and overall digital presence – will provide the necessary boost needed to propel DPS into the future.”

Starr will lead DPS’ marketing team to develop omnichannel brand and communications strategies around the company’s award-winning skis and Phantom – the proprietary permanent base glide treatment that was unveiled in the fall of 2017. Starr’s past experience includes marketing roles with the Oberalp Group (Dynafit, Salewa, Wild Country and Pomoca brands) and Spyder Active Sports. During his time with these leading global brands he successfully created go-to-market campaigns for new product launches, planned and executed an array of consumer events, developed tactical dealer facing marketing initiatives and formed and managed athlete, ambassador and other strategic brand partnerships.

In his new position as digital director, Dan Benshoff will draw upon his past experience as ESPN's creative director of digital media to elevate DPS’ online presence through enhanced end consumer touchpoints. In addition to fortifying the brand’s digital efforts, Benshoff will continue his role as executive producer for DPS Cinematic, the highly-touted in-house film production arm revered for its soulful portrayal of the search for the perfect turn.

For more information on DPS Skis, Phantom and DPS Cinematic, visit dpsskis.com.