Industry News 10/27/2004

WWSRA Launches Series Sponsorship Program For 2005


(10-27-2004) WWSRA is pleased to announce the signing of ATOMIC SNOWBOARDING, HOTFINGERS, OPTIC NERVE and SWANY as its 2005 Series Sponsors.


As part of its ongoing efforts to give the Association a “face-lift”, WWSRA has offered sponsorship opportunities to reps, industry affiliates and manufacturers as a way to offer more hospitality and a better overall experience for retailers and reps at their regional shows.


In addition to the Series Sponsors,, Transworld Business, RIDE (in Southern CA), Tecnica/Volkl and Burton Snowboards (in the Northwest) and Rome Snowboards (in Northern California) will be involved in hosting parties, entertainment, and “Beer & Brats” hospitality at events across the western US. The goal is to create strong industry events that are inclusive of all reps and retailers. Association Director Jennifer Anderson states that, “We simply want to add more energy and hype around the official WWSRA parties so the entire community is involved.   The regional rep shows are about bringing the backbone of the industry together to work hard and play hard!”


WWSRA will continue to secure sponsors for individual events in 2005.  For more information about sponsoring a WWSRA regional event, contact Jennifer Anderson at 206-284-0751.

For additional information about WWSRA, visit or contact

Western Winter Sports Representatives Association is a non-profit association that sponsors regional trade events designed to facilitate the relationship between winter and active sports sales reps and their retail buyers.  Fifty-five years after its inception, the mission of WWSRA remains the same: to produce timely, cost-effective regional events that benefit our membership and their retailers, and to encourage growth and stability in the Winter and Active Sports Industry through service to our membership.  WWSRA covers all US territories west of and including the Rocky Mountains.