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Industry News 8/6/2018

Active 4 Schools $100K Back-to-School Giveaway


Active Ride Shops is pleased to announce a commitment of $100,000 cash to Southern California high schools to help support school athletics. Votes will be collected starting today through Sept. 3 in all 25 of Active’s retail stores with the top schools in each of four districts collecting $25,000 for their school sports program.

The four regions include: Los Angeles County (Santa Monica, El Segundo, Long Beach, Downey, Burbank), Inland Empire (Temecula, Rancho Cucamonga, Corona, Riverside, Redlands, Chino Hills, Chino, Menifee), San Gabriel Valley/Santa Clarita Valley/Ventura County/Kern County (West Covina, San Dimas, Bakersfield, Valencia, Oxnard, Thousand Oaks), Orange County/North County (Aliso Viejo, Orange, Irvine, Brea, Tustin, Escondido)

California schools continue to face funding challenges and sports programs are typically some of the first to suffer from budget constraints. Athletic programs notoriously rely on fundraising and with budgets continuing to tighten, public schools fight to keep sports affordable - if they can keep them at all. Students, parents, faculty and the surrounding communities are left searching for fundraising options to ensure the sports programs can continue and thrive. It is with this in mind, Active has launched the “Active 4 Schools Back-To-School $100,000 Giveaway.”

“Based in Southern California, we know schools are underfunded and it’s important to Active that we help our communities with funding for youth programs,” said Active President Jenner Heller. “Kids are passionate about the activities they participate in and we want to do our part in enabling them to live an Active lifestyle.”

Active has long been committed to giving back to the communities it serves. Last year alone, the brand raised more than $125,000 for local schools, after school programs, sports teams and various charities through its Perfect Pair sock program.

For complete details, consumers can visit www.activerideshop.com or stop into their local store. A complete list of stores is available on their website.