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Industry News 9/30/2018

Transamerican Auto Parts Announces New and Improved 4 Wheel Parts Website

COMPTON, CA – Transamerican Auto Parts, the global leader in truck, Jeep, SUV and off-road performance products, announced the launch of a newly revamped website for their flagship 4 Wheel Parts stores. This next-generation site is a significant leap forward over the previous version, featuring an enhanced user experience along with a host of other improvements designed to make shopping for truck and Jeep parts fast and easy.



Among the new features are an enhanced search function with predictive text to make product lookups quick and efficient, a “set it and forget it” vehicle selector for narrowed search parameters, a New Items page for the latest products, and detailed customer reviews to assist customers in making informed purchases. The checkout process has been simplified with only three steps instead of the previous five and all data runs on the ACES and PIES formats to conform with industry best practices.

The new website also features a clean, modern design for an updated presentation on both mobile and desktop platforms.
The site is now live and located at http://www.4wheelparts.com

“We’re excited to meet this major milestone in our omnichannel strategy and look forward to the profitable growth this stable platform will provide in the years to come,” said Brian Rowland, Senior Director of Marketing for Transamerican Auto Parts. “This site launch isn’t the finish line – it’s just the beginning.”

With 92 retail stores and counting, 4 Wheel Parts is the largest retailer and installer of off-road tires, wheels, suspension products and accessories in North America. Transamerican Auto Parts and 4 Wheel Parts are wholly owned subsidiaries of Polaris Industries Inc.

Source: 4 Wheel Parts