Fast Five - Jakroo
In 1996 (22 years go) Rider Sportfashion was founded and began shipping bike jerseys to a Swiss customer base. Through the evolution and growth of the business created a supply chain partnership with the largest European bike retailer, Rose Versand in 2001, and then in 2006 created the label Jakroo as it’s doing business now. In 2010 the company set up shop in the U.S. with headquarters in Pleasanton, California – the SF Bay area. Milestones started piling up in 2010 with the opening of the U.S. headquarters and haven’t stopped yet. Here is the Fast Five on Jakroo.
Founded By: Wayne Du
When: 1996 with Jakroo launching in 2006
Original idea behind it: Build a company based on four pillars of: community, integrity, teamwork, and innovation
Product line & growth: Jakroo started out as a bicycle apparel company and has steadily grown it’s product line to now offer functional gear for a lot of big markets – Cycling, Triathlon, Nordic, and most recently Active.
Where the company is headed: Jakroo looks well positioned to keep growing through product line expansion, strategic partnerships, and a focus on innovation.
Location: Jakroo’s U.S. operations are in Pleasanton, Calif. which is about an hour drive to downtown San Francisco and just over 3 hours to Lake Tahoe.