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Industry News 5/21/2019

Edelbrock Introduces Fashion-Forward Apparel Collection



Edelbrock, manufacturer and distributor of aftermarket performance parts, has released a new line of apparel celebrating the company’s heritage and its “Charge Forward” philosophy. The new line includes hats, t-shirts, jackets and sweatshirts featuring Edelbrock’s iconic logo and vintage racing imagery. Created with enthusiasts and trendsetters in mind, the new line brings Edelbrock’s history of quality and innovation to the style-conscious community.


Edelbrock’s new Lifestyle Apparel & Accessories collection features four distinct lines including, Power Speed, Lineage, Signature and Jr. Fun Team. The Power Speed line was created with the future in mind, designed for up-and-coming, fashion-forward racers with a trace of retro styling. The Lineage line harkens back to Edelbrock’s humble beginnings by celebrating the company’s heritage through vintage styling and the company’s classic branding. The company’s famous red and white Edelbrock logo has become synonymous with innovation and American-made quality, according to many. Edelbrock’s Signature line brings those values to life by offering consumers the opportunity to wear a piece of American history.

“The Edelbrock brand is a piece of both automotive and American history. Through our new apparel collection, we’ll have the ability to interact with people from all walks of life,” said Don Barry, CEO of Edelbrock. “This line was created not just for automotive enthusiasts, but also fashion-forward individuals who believe in innovative, American-made brands.”

In addition to the four apparel lines, the Edelbrock Lifestyle collection also includes accessories such as belts, totes, socks, patches and air fresheners.
For more information regarding Edelbrock’s apparel line, performance products or the company’s history, visit https://www.edelbrock.com/shop/apparel.html 

Check out a recent article in Rod Authority here:

https://www.rodauthority.com/news/edelbrock-is-stepping-up-their-game-by-going-back-in-time/