Industry News 12/1/2004

Billabong & Element to meet in NYC's Times Square

Billabong & Element to meet in NYC's Times Square

December 1, 2005 – Irvine, CA – Billabong USA today announced plans to open a flagship retail store in the center of one of the world’s most vibrant and recognizable locations – New York’s Times Square.


The 4,000 square-foot licensed store will be located on street level directly below high profile MTV Studios at 1515 Broadway between 44th and 45th Street.


The company will also open its first Element store in the USA in an adjoining 1,800 square-foot location.


Billabong USA President Paul Naude’ said, “This gives us an opportunity to showcase both Billabong and Element branded products in one of the world’s most prominent retail areas.” 


Both stores will be operated under license by Ed Leasure, one of USA’s most successful boardsports retailers who operates a number of stores on the East Coast.


“Five years ago I stood in the center of Times Square and realized that this is the crossroads of the world,” said Mr. Leasure. 


“I have been patiently waiting for the right location and feel very confident about this exciting new venture as hundreds of thousands of people pass through Times Square everyday.


“I couldn’t wish for a better partner than Billabong with its powerful group of brands.”


The Billabong store in Times Square will be the company’s ninth Billabong-branded store in North America and the first Element branded store in the US.  The stores are scheduled to open Spring 2005.