Industry News 12/3/2004

Retail - Billabong Partners with Alistair Craft and Adam Replogle in Retail Venture

Billabong Partners with Alistair Craft and Adam Replogle in Retail Venture

Irvine, CA – December 3, 2004 – Billabong is proud to partner with Santa Cruz's Alistair Craft and Adam Replogle to create Billabong Santa Cruz surf shop. The 3000 square-foot store Is located at the corner of 41st Ave. and Portola Ave., the heart of surf retail in Santa Cruz.


Billabong Santa Cruz features the best from Billabong as well as a complete selection of other brands including: Element, VonZipper, T.Patterson Surfboards, Goin Surfboards, Surfperch, DVS, Ocean Minded, Sanuk, DaKine, OAM, Nixon and many more.

 

Billabong Santa Cruz is owned and operated by Santa Cruz surfers Alistair Craft and Adam Replogle. Replogle, the most successful professional surfer to emerge from the waves of Santa Cruz, wanted to expand his horizons beyond his professional surfing career, and feels that this is his best opportunity to do so.

 

"It was a tough decision to leave O'Neill because I've been on Team O'Neill since I was a kid,” said Replogie.  “They've been very supportive and we have had a great relationship, but life continues after surfing.”  “Partnering with Alistair and Billabong in the shop is a great opportunity for me continue my career out of the water."