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Industry News 7/10/2019

ORCA Launches In-House Sports Licensing Department

Outdoor Recreation Company of America (ORCA), a leading company in the premium cooler and drinkware market, has launched its new in-house sports licensing department to support the growing demand from its customers for sports-licensed products.


With over 22 years of experience combined, ORCA’s newest members to the leadership team – Jay Wilcox and Kate Sytkowski – will drive the growth of the department and ORCA’s sports licensing programs. Wilcox will lead the charge as ORCA’s new President of Sports Licensing, and Sytkowski will serve as Director of Licensing and Sales. Both Wilcox and Sytkowski hail from Boelter Brands, one of the leading sports licensing companies in the country. Wilcox also spent the past year as Executive Vice President of Strategy and Development at WinCraft.Wilcox and Sytkowski will be responsible for new customer and license acquisition.


“Both Jay and Kate bring extensive experience and knowledge in the sports licensing industry, and are ready to take ORCA's newest department to the next level,” said Cliff Walker, founder and owner of ORCA. “We couldn’t be more thrilled to have them at the helm, bringing sports fans the best made-in-USA products for tailgating and everyday use.”


ORCA offers an array of sports-licensed products from drinkware to coolers.


ORCA Coolers are made-in-the-USA and retain ice for more than 200 hours of cool. They offer Collegiate-licensed coolers (20qt., 26qt. and 40qt.), NFL (20qt. and 40qt.), MLB (20qt. and 40qt.), and the NHL (20qt. and 40qt.).


The tumbler-like ORCA Chaser is double-walled and vacuum-sealed to keep drinks hot or cold for hours, and features official logos and colors from Collegiate, NFL, and NHL teams.


The ORCA Rocket, a two-in-one bottle and can holder, is licensed for the NFL, MLB and the NHL.


For more information, visit orcacoolers.com.


About ORCA
Based in Nashville, Tennessee and founded in 2012, ORCA has made a name for itself by creating American made, roto-molded coolers that last a lifetime. In the past year, the company has expanded in many ways including growing its staff in Nashville from 10 employees to over 100, bringing manufacturing, assembly and customization in-house, and most notably adding licensed products to its repertoire. From custom color coolers to laser engraved drinkware, ORCA is dedicated to creating products that make every moment cool. For more information on the ORCA brand and its products, visit ORCAcoolers.com.
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