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Industry News 8/2/2019

Ikon Pass Announces The Addition of Arapahoe Basin Ski Area


Ikon Pass Now Offers Access to 40 Global Destinations, Six in Colorado

The Ikon Pass community continues to grow with the addition of Arapahoe Basin Ski Area in Colorado. Now Ikon Pass holders have access to snow at 40 global destinations, including six in Colorado.

A-Basin is located just 68 miles from Denver and boasts the longest season in Colorado, many seasons running through the 4th of July. Affectionately known as “The Legend,” A-Basin sits on the Continental Divide in the Rocky Mountains and offers a high-alpine, big-mountain experience, paired with a laid-back atmosphere. Its 1,428 acres of iconic terrain includes the East Wall and Montezuma Bowl, plus The Beavers and The Steep Gullies, some of North America’s newest terrain. The Beach, a stretch of prime real estate near the lower-mountain chairlifts, transforms into a Colorado après tradition.

Ikon Pass holders will have seven-day access to A-Basin on the Ikon Pass with no blackout dates, and five-day access on the Ikon Base Pass, with selected blackout dates.

“Arapahoe Basin is a beloved brand among skiers and riders and we are proud that the destination has joined the Ikon Pass community,” said Erik Forsell, Chief Marketing Officer of Alterra Mountain Company. “We can feel winter around the corner as we offer skiers and riders another iconic reason to hit the slopes in Colorado.”

“Arapahoe Basin is thrilled to partner with the Ikon Pass and join its community of like-minded mountain destinations. A-Basin is a bold, aspirational mountain with legendary character that invites skiers and riders to find adventure at every turn, an ideal fit for the Ikon Pass,” said Alan Henceroth, Chief Operating Officer, Arapahoe Basin Ski Area.

The Ikon Pass unlocks adventure with access to 40 iconic winter destinations across the Americas, Japan, Australia and New Zealand and is a collaboration of industry leaders – Alterra Mountain Company, Aspen Skiing Company, Boyne Resorts, POWDR, Jackson Hole Mountain Resort, Arapahoe Basin Ski Area, Alta Ski Area, Snowbird, SkiBig3, Revelstoke Mountain Resort, Taos Ski Valley, Sugarbush Resort, Thredbo, Mt Buller, Niseko United, Valle Nevado, and NZ Ski. Each demonstrates integrity, character and independence that is reflected in their mountains and guests.

Ikon Pass Stats
Destinations: 40
Continents: 4
States: 12
Canadian Provinces: 4
Total Acres: 80,885
Trails: 4,712*
Lifts: 665*
*Does not include CMH stats

The Ikon Pass is available now at www.ikonpass.com.

About Ikon Pass
The Ikon Pass is the new standard in season passes, connecting the most iconic mountains across North America, Australia, New Zealand, Japan and Chile, delivering authentic, memorable snow adventures. Brought to you by Alterra Mountain Company, the Ikon Pass unlocks access to a community of diverse destinations to ski and ride, including Aspen Snowmass, Steamboat, Winter Park Resort, Copper Mountain, Arapahoe Basin Ski Area, and Eldora Mountain Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Resort in Montana; Stratton, Killington and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Boyne Highlands and Boyne Mountain in Michigan; Crystal Mountain and The Summit at Snoqualmie in Washington; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort and Cypress Mountain in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Taos Ski Valley, New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Area, and Snowbird in Utah; Thredbo and Mt Buller in Australia; Coronet Peak, The Remarkables, Mt Hutt in New Zealand; Niseko United in Japan, and Valle Nevado in Chile. Special offers are available at CMH Heli-Skiing & Summer Adventures, the world’s largest heli-skiing and heli-accessed hiking operation. For more information on the Ikon Pass, visit www.ikonpass.com.

About Alterra Mountain Company
Alterra Mountain Company is a family of 14 iconic year-round destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real estate development, food and beverage, retail and service businesses. Headquartered in Denver, Colorado, with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans six U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Also included in the portfolio is Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada. Alterra Mountain Company honors each destination’s unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone. For more information, please visit www.alterramtnco.com.

About Arapahoe Basin
Founded in 1946, Arapahoe Basin Ski Area hosts the longest ski and ride season in Colorado, and one of the longest in the world. Located high on the Continental Divide, A-Basin is known for its legendary terrain and breathtaking views. It’s also an authentic Colorado ski experience with a laid-back culture and vibe. Experience unique events, some of Colorado’s most adventurous terrain and gourmet culinary experiences throughout the season. Visit www.arapahoebasin.com for more information about the mountain.

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