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Industry News 8/29/2019

Evergreen Endurance Triathlon Announces Kora Outdoor Clothing as Title Sponsor


Maker of Yak Wool Adventure Apparel Proud to Support One of the Planet’s Hardest One-Day Triathlon Races


CHAMONIX, France - Evergreen Endurance Triathlon, among the hardest one-day triathlon races in the world, announces that Kora, maker of high-performance yak wool adventure apparel, will serve as the title sponsor. The 2019 Evergreen Endurance will take place on September 14th and 15th in Chamonix, France.

Founded in 2016 by Bruno Lebeda, a Silver and Bronze World Championship Medal Winning Rower, Ironman triathlete and Alpine guide, the Evergreen Endurance triathlon was designed to be one of the most difficult yet most beautiful and environmentally conscious events on the planet.

The full course Evergreen Endurance, Evergreen 228, gains an incredible 7,850m / 25,754 ft. of elevation, consisting of a 4km / 2.5mi Alpine lake swim, 190km / 118mi bike on the high road passes made famous by the Tour de France and finishing with a 42.1km / 26.1mi mountain trail marathon.

In addition to the 228, the Evergreen 118 and Evergreen 58 off-road race options are also offered. Entries are still open for last minute registrations at: https://www.evergreen-endurance.com/en/athletes/enter-now/

“We are thrilled to be supporting kindred spirits in the Evergreen Endurance Triathlon and could not have hoped for a more fitting choice for our first sponsored event: an epic adventure into mountains that, for triathletes, is arguably the ultimate test of body and mind,” said Michael Kleinwort, founder of kora. “Evergreen Endurance’s rigorous environmental stance - crafted by a deep respect for the mountains and nature - mirrors kora’s values and purpose to protect the fragile ecosystem of the Himalayas. It is exactly for these sorts of adventures, in mountains like Chamonix-Mont Blanc that we make clothing. It inspires each piece of clothing we craft.”
Kora and Evergreen Endurance are both mission-driven companies. By working directly with and guaranteeing purchase of wool from a cooperative of yak herding families on the Tibetan plateau, kora supports their way of life and helps protect a fragile ecosystem. From day one, Evergreen Endurance has focused on hosting the best and most sustainable, environmentally friendly events through low-carbon event management, developing an eco-plan for prolonged local action, providing athletes with a carbon measurement and offsetting system, and reallocating funds to local preservation organizations in the Chamonix Valley and beyond.

“We are extremely proud to announce the partnership between Evergreen Endurance and kora. Since the inception of Evergreen Endurance, we have been searching for the right title partner that shares our values. With kora, we’ve found a dynamic company that aligns perfectly with our mission,” said Bruno Lebeda. “Kora’s high-performance yak wool clothing not only looks good but is also functional and efficient. I tested kora’s range of clothes during the ski season, in various contexts and environments including walks in the wood with my dogs to racing the mighty Pierra Menta in some of the most dreadful conditions! I was extremely impressed by kora’s performance and became an instant fan. We are convinced that all our Evergreen Endurance athletes and fans will absolutely love kora clothing.”
Participants in the Evergreen Endurance will be able to meet the kora team and test its products in the environments for which they were designed.

“We sincerely look forward to working with kora,” added Lebeda. “Together, we can grow while continuing to affirm our values and commitments to the environment and making the world a better place."
About kora:
https://www.kora.net/

About Evergreen Endurance:
https://www.evergreen-endurance.com/en/welcome/