BACK TO NEWS
Industry News 9/5/2019

Roval Components Retains ECHOS Communications for PR and Marketing


Roval Components is partnering with ECHOS Communications for PR and Marketing services.

Born in the '70s in France and later acquired by Specialized, Roval Components has been operating with a dedicated product and marketing team for the last year. They are focused on creating wheels born from informed rider insight to deliver true performance benefits.

With more pro wins than any other brand and offerings that deliver performance benefits to riders across many disciplines, it’s clear that Roval is serious when they state that they’re on a mission to create the best carbon wheels in the known universe.

“We’re looking to connect with discerning riders who want to enhance their ride. To do this, we want to communicate in an authentic and inspirational way. ECHOS has the deep experience in the cycling world we’ll need as we move Roval into the next chapter,” says Roval’s Ben Capron.

ECHOS Senior Partner Billy Sinkford responds, “The agency is excited about partnering with Roval during this pivotal stage of their development. Their product leads in every category they participate in. Their brand is strong, their passion contagious and we’re going to help riders understand how one of the most important things in their life - their riding experience - can get even better with Roval.”

ECHOS Communications: https://echoscomm.com/

Roval Components: https://rovalcomponents.com/