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Industry News 9/24/2019

Ikon Pass Will Increase in Price on October 17

IKON PASS WILL INCREASE IN PRICE ON OCTOBER 17, 2019 
The Ikon Pass Offers Skiers & Riders Terrain on Five Continents 

DENVER, CO, SEPTEMBER 24, 2019 – The Ikon Pass, with its latest addition of Arapahoe Basin in Colorado and Zermatt in Switzerland, will increase in price on October 17, 2019. 

Skiers and riders will save $50 when they purchase their adult Ikon Pass before October 17, 2019. From a week-long vacation to unlimited days, seek the unique with the Ikon Pass at 41 destinations, in 12 states, four Canadian provinces, on five continents. 

IKON PASS: Offers unlimited access to 14 destinations and 7-days or 7-days combined at 26 destinations, with zero blackout dates. 

Pricing Before October 17, 2019
Adult = $1,049
Young Adult (13-22 years) = $779
Child (5-12 years) = $399
4 & Under = $49 – no price increase

Pricing as of October 17, 2019
Adult = $1,099
Young Adult (13-22 years) = $859
Child (5-12 years) = $459
4 & Under = $49 – no price increase

IKON BASE PASS: Offers unlimited access to 12 destinations and 5-days or 5-days combined at 28 destinations, with 10 blackout dates.

Pricing Before October 17, 2019
Adult = $749
Young Adult (13-22 years) = $559
Child (5-12 years) = $359
4 & Under = $49 – no price increase

Pricing as of October 17, 2019
Adult = $799
Young Adult = $639 (13-22 years)
Child = $419 (5-12 years)
4 & Under = $49 – no price increase

Ikon Pass Stats
Destinations: 41
Continents: 5
States: 12
Canadian Provinces: 4
Total Acres: 84,385
Trails: 4,857
Lifts: 719

*Does not include CMH stats

The Ikon Pass unlocks adventure with access to 41 iconic winter destinations across the Americas, Europe, Japan, Australia and New Zealand and is a collaboration of industry leaders – Alterra Mountain Company, Aspen Skiing Company, Boyne Resorts, POWDR, Jackson Hole Mountain Resort, Arapahoe Basin Ski Area, Alta Ski Area, Snowbird, SkiBig3, Revelstoke Mountain Resort, Taos Ski Valley, Sugarbush Resort, Zermatt, Thredbo, Mt Buller, Niseko United, Valle Nevado, and NZ Ski. Each demonstrates integrity, character and independence that is reflected in their mountains and guests. 

For more information, please visit www.ikonpass.com.

About Ikon Pass 
The Ikon Pass is the new standard in season passes, connecting the most iconic mountains across North America, Europe, Australia, New Zealand, Japan and Chile, delivering authentic, memorable snow adventures. Brought to you by Alterra Mountain Company, the Ikon Pass unlocks access to a community of diverse destinations to ski and ride, including Aspen Snowmass, Steamboat, Winter Park Resort, Copper Mountain, Arapahoe Basin Ski Area, and Eldora Mountain Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Resort in Montana; Stratton, Killington and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Boyne Highlands and Boyne Mountain in Michigan; Crystal Mountain and The Summit at Snoqualmie in Washington; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort and Cypress Mountain in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Taos Ski Valley, New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Area, and Snowbird in Utah; Zermatt in Switzerland; Thredbo and Mt Buller in Australia; Coronet Peak, The Remarkables, Mt Hutt in New Zealand; Niseko United in Japan, and Valle Nevado in Chile. Special offers are available at CMH Heli-Skiing & Summer Adventures, the world’s largest heli-skiing and heli-accessed hiking operation. For more information on the Ikon Pass, visit www.ikonpass.com

About Alterra Mountain Company 
Alterra Mountain Company is a family of 14 iconic year-round destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real estate development, food and beverage, retail and service businesses. Headquartered in Denver, Colorado, with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans six U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Also included in the portfolio is Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada. Alterra Mountain Company honors each destination’s unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone. For more information, please visit www.alterramtnco.com

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