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Industry News 10/9/2019

OROS Unveils New Logo, Apparel Collection, Website


OROS, the brand behind SOLARCORE - a ground-breaking apparel insulation that incorporates aerogel, the same material NASA uses to insulate space shuttles – is excited to announce the launch of the company’s new brand marks, 2019/20 product collection, and website.

As OROS enters a new phase of its business, the founders wanted to create a new logo that better reflects the brand’s dynamic, ambitious spirit and elevated product collection. “The simple, progressive look of the new OROS wordmark and logo captures our on-the-go, always-on ethos,” says Michael Markesbery, CEO and co-founder of OROS. “This is an exciting time for us - a new logo, new collection, new website – all giant leaps forward for the brand.”

Driven by design engineering and the pursuit of building the best insulation technology on the planet, OROS has launched its most versatile and intentional winter collection to date.

“This season we’ve added new technical lifestyle pieces that bridge the gap between urban styling and mountain gear for men and women,” says Jeff Nash, CTO and VP of Product at OROS.  “With the update of the new OROS logo, we’ve taken the opportunity to update all core styles in terms of fit and finish. The refined garment construction and attention to details continue to elevate the consumer experience with our proprietary SOLARCORE insulation.”

In addition to a complete line refresh, OROS has added a new snow sport pant with merchandised gloves and mittens to round out the snow kit, along with a snap-front shirt jacket for men and women. Complete with active layers, outerwear, and accessories, OROS offers a line of winter apparel equipped to keep you warm from urban commutes to snow-covered mountaintops.
To align with OROS’ new look and product, the insulation innovators have launched an entirely new website that is designed with the intent of curating a seamless and authentic customer journey - extremely important within the brand’s direct-to-consumer business model.

“That journey starts with utilizing visual brand storytelling to create an invigorating moment of discovery,” says Rithvik Venna, COO of OROS. “We cultivate that initial discovery through product pages that speak to the unique benefits of our proprietary tech and products in a highly relatable way. In doing those steps correctly, we will be in a position to continually build passion around the brand and grow a strong following of brand evangelists.”

OROS’ new brand marks, product offering, and customer experience is now live at orosapparel.com. Stay tuned as the OROS team continues to pioneer new apparel and technology that revolutionizes experiences in the outdoors and encourages explorers to find their beyond.