Industry News 1/11/2005

iFilm to Launch Online Action Sports Channel

iFilm to Launch Online Action Sports Channel

Propaganda Headquarters tapped as agency for launch

Los Angeles, Calif. January, 11, 2005 - IFILM (http/// the leading online streaming video destination and entertainment marketing resource announced its plans for an Action Sports Channel set to launch at the end of January.  With over 6 million unique visitors per month, IFILM is consistently one of the top ten traveled entertainment web destinations. IFILM's Action Sports Channel will consequently offer producers of action sports films and videos an advantageous outlet in which to promote their product and increase exposure to their content.

"The channel will be an entertainment web destination that celebrates the filmmaking side of skateboarding, surfing, snowboarding, BMX, motocross and wakeboarding." Says Kate DeBlasio IFILM's Action Sports Content Director. "It will serve as an online network in which producers of action sports video content can showcase and promote their footage and related products."

IFILM will work with the premiere action sports companies (in the categories of skate / surf / snow / BMX / motocross and wakeboarding) to aggregate a prime body of content with which to debut this channel. Orange County based Propaganda Headquarters has been retained to assist with the launch and aggregate content with key producers.

"At this point, there is no single web destination which provides users with the ability to view trailers of classic, current and/or soon to be released action sports videos, relive contest and event highlights and view raw footage clips of their favorite action sports athletes". Said Vipe Desai, President of Propaganda HQ. "With the launch of the Action Sports Channel, IFILM will provide casual and devoted action sports enthusiasts with a comprehensive and compelling database of action sports video content."

For content submission or more information, contact:    
Kate De Blasio    
(323) 308-3581


Propaganda Headquarters
Vipe Desai
(949) 499-4330