Industry News 1/11/2005

Juliette Lewis and DVS Girls Partner Up

Juliette Lewis and DVS Girls Partner Up

Torrance, Calif. – January 11, 2005 – DVS Shoe Company has partnered up with singer, actress Juliette Lewis to fuel its ever-growing women’s business. This marks the first major marketing initiative for DVS Girls in 2005. The partnership entails cross-promotion of DVS Girls, Juliette Lewis and her band Juliette and The Licks, a signature shoe – the Juliette – and a full marketing campaign.

"DVS is a perfect fit for me. It's unpretentious, it doesn't try and be what it's not,” said Juliette Lewis. She added, “I can feel sexy, original and comfortable in DVS."

The DVS Girls / Juliette campaign will be featured in upcoming print ads in Vice, Elle Girl, SG and other magazines, along with in-store merchandising, catalogs, promotions, online and more.

The Juliette shoe will be DVS Girls’ first-ever signature model and will make its debut in the Summer/Fall 2005 line being shown at this weekend’s ASR (Action Sports Retailer) tradeshow in San Diego, California. The shoe has been designed with Juliette’s input and inspiration and will feature Juliette labels, special packaging and a custom print on the insole. The manufacturer’s suggested retail price for the shoe is $47.95 and it will hit stores in June 2005. For additional information, samples or images, contact DVS Shoe Company.

“We’re definitely excited to be working with Juliette. She’s just f-ing cool,” said Vice President of DVS Shoe Company, Tim Gavin. “She’s dedicated, she’s got so much raw energy and she’s fun to be around.”

Juliette and The Licks debut EP ‘…Like a Bolt of Lightning’ is out now on Fiddler Records.  Currently the band is preparing to head into the studio to record a full length, due May 3, followed by a jaunt to the UK for some tour dates. No strangers to the road, Juliette and The Licks have toured consistently, even garnering a slot on the Warped Tour 2004. And that was just a warm up for the year to come. For more information on Juliette and The Licks, visit their website at