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Industry News 11/13/2019

Balega Now Accepting Applications for 2020 Impi Ambassador Team


2020 team will welcome run enthusiasts and passionate athletes from North America, the United Kingdom and South Africa

Balega, a leading performance sock brand in the run specialty market, has officially opened the application portal today for its sixth annual Impi ambassador team. For 2020, Balega welcomes applicants from around the globe to help represent Balega by spotlighting the brand’s core pillars – performance, excellence, harmony, creativity and community. Applications will be accepted through November 30, 2019.

The 2020 team will comprise athletes from North America, South Africa and the United Kingdom. These endurance enthusiasts will be asked to use their social media channels and presence at races and events around the world to spread the Balega word, talk with their run communities about the products’ excellence and distinction, and position Balega as the leader in the run specialty market. Ambassadors will also be asked to find ways to give back to their local communities in alignment with Balega’s give-back initiatives.

Impi is a Zulu word roughly translating to mean “warrior.” Those selected to join the team will act as an army of Balega warriors or “Impis.” Ambassadors will represent the brand’s core values and share the brand’s South African heritage and “sole.” In turn, Impis will receive a plethora of socks over the course of the year, get a first-look at new products, help launch new products and take part in sharing the Balega brand with their local and social communities. They will further benefit from the various other product categories out of the Implus stable of brands.

“We are very careful to select ambassadors who we feel will positively and proactively represent Balega authentically,” said Tanya Pictor, Vice President of Balega Marketing. “We look forward to expanding our 2020 Impi team with passionate and devoted athletes, to create the greatest, most diverse and spirited team yet.”

The application period for the 2020 Balega Impi Team opens today and will be open for roughly three weeks until November 30, 2019. All applicants will be notified in January. Interested athletes should apply at: https://forms.gle/uqDPsZGL24ES1mt19

For more information on the team or details on the application process, please contact Alexa at alexa@verdepr.com.

About Balega International?
A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its product in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected in the Balega brand. A brand with ‘sole,’ Balega prides itself on its commitment to the community with projects aimed at enriching those less fortunate than ourselves. For more information, please visit www.balega.com.

About Implus International
A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its products in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected from the Balega brand. For more information, visit www.implus.com.