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Industry News 11/25/2019

Board Retailers Association Roundtable Recap Video

The Board Retailers Association (BRA), a non-profit organization representing independently owned surf, skate, snow, sup and wake retailers, announces the release of the Recap video that showcases the recent BRA Regional Retailer Roundtable Event which was held earlier this month at the Surfing Heritage and Culture Center (www.shacc.org) in San Clemente. Noah Schuler of Schuler Films captured, edited and produced this remarkable recap video.


BRA would like to sincerely thank Glenn Brumage and the epic staff at Surfing Heritage and Culture Center for hosting the event as well as each of the Supporting Event Partners including Solite Boots, Exchange Collective, Locally, Action Watch and Sambazon. Board sport specialty retailers from throughout Southern California and beyond as well as board sport related manufacturers and trade organizations participated in this open forum solutions-oriented discussion about the issues and opportunities facing our industry today and in the future.


This event marked the first of many BRA Regional Retailer Roundtables, which will serve as a template for more of these discussions throughout the country (in addition to trade shows) on how the manufacturers and retailers can work together to continue to support the board sports that we are all passionate about. Southern California is the epicenter of board sport culture and Surfing Heritage and Culture Center served as the ideal location for this initial event.


BRA Chairman, George Leichtweis of Modern Skate & Surf, moderated a panel of key manufacturers reps and BRA retailers / Board members. The distinguished group of panelists included Coco Tihanyi (Surf Diva and BRA), Sean Smith (SIMA), Teddy Schiavoni (Locally and former Chairman of National Ski and Snowboard Retailers Association), Professor Paul Schmidt (PS Stix, Create-A-Skate, New Deal Skateboards), Dave Nash (Sun Diego Boardshops and BRA) and Glenn Brumage (IASC and SHACC).


The next two BRA Retailer Roundtable Events will happen at Surf Expo on January 9th and at the OR Snow Show in late January. Visit @boardretailersassociation on Instagram, Board Retailers Association on Facebook or www.boardretailers.org regularly for specific details related to upcoming Retailer Roundtables, educational programs, exclusive offerings, vendor deals and more planned for 2020.


About Board Retailers Association (BRA)
The Board Retailers Association (BRA) is a non-profit national trade association representing board specialty store fronts across the country. The association serves as the preeminent voice for independent retailers on a grassroots level with manufacturers, trade show representatives, and other associations. BRA also works to provide educational resources and exclusive discounts and offerings from vendors on the day-to-day costs of business. To learn more about BRA Regular or Distinguished Retail Membership or Associate Partnership benefits, visit www.boardretailers.org.