Gordini Debuts New Company DNA Paying Homage to Decades-Long Roots in The Industry With A Fresh Aesthetic
January 15, 2020
Leading snow sports brand looks to future and 2020 collection launch with rebranded website, logo and creative campaign
January 13, 2019 (Essex Junction, VT) – Gordini, the leading snow sports hand-wear and accessories company founded in 1956, debuted a brand campaign featuring a new logo, website, creative campaign, and product line. Gordini’s updated look and feel offers a refreshed take on their heritage styling. As an independently-owned and operated local business situated in the mountains of Vermont, the new logo represents Gordini’s alpine origins. Gordini partnered with California-based Libre Design Studio on the brand evolution.
“We are proud that over the last 60 years Gordini has distinguished itself as a customer-focused company that is driven to design quality product that keeps you outside longer in comfort and style,” said David Gellis, President of Gordini USA. “Working with Libre was an inspiring process as we looked to update our branding while preserving the heritage that stands behind our mark. Their team intuitively understood just who Gordini is and what we represent.”
The Libre team paid homage to the company’s original branding with slanted styling that is a subtle nod to the previous logo, with a the mountain range detail that serves as a signature of its Vermont roots.
The newly-launched gordini.com reveals the scope of this latest brand evolution, including exclusive product photography and a refined color palette. The site showcases the 2019 – 20 Winter Collection, as well as enhanced profiles of Gordini’s team athletes featuring social media and video content from team trips around the globe.
"We were extremely excited to have a meeting of the minds to bring to light what the Gordini brand stands for through its redesign,” said Justin Heit, founder of Libre Design Studio. “Here at Libre, we look to push boundaries creatively. We looked to tie in elements that would emphasize the products' relationship with nature and invoke the worlds in which they are used to create a visual story for the brand.”
This visual story will be on full display later this month at the Outdoor Retailer tradeshow in Denver, Colorado. Gordini will unveil a brand new booth along with its 2020 – 21 Winter Collection. Stay connected with Gordini this winter on social @gordiniusa.
Based in Vermont and independently-owned, Gordini has been pushing the limits of glove design for more than 60 years. The company has grown to be a leader in the world of cold-weather accessories, developing high-performing, high-quality products that combine proven materials with the latest in technology. With one of Vermont’s most iconic backcountry ski zones just a short drive from the office, the Gordini crew lives their passion every day, ensuring the gear they produce can endure the most demanding conditions season after season. For more information, visit www.gordini.com or follow @gordiniusa.