Industry News 1/23/2020

etnies Strengthens Michelin Collection with New Styles for Fall 2020

January 23, 2020 (Lake Forest, CA) – Making its initial debut in 2017 with the Michelin Marana, etnies expanded upon its Michelin partnership today by announcing 38 new Michelin-soled shoes that will arrive in the fall 2020 collection. Leading with 27 skate, six crank and five winterized styles, etnies remains committed to creating innovative products that provide the most style, comfort and protection possible.

The winterized collection features some of the most popular styles in the etnies collection and is adapted for comfort and performance, to take on the most adverse conditions. Featuring Michelin ice control, 3M Thinsulate, and water-resistant repel technology, the winterized collection is made to adapt to anything.

Building upon the fan favorite Chris Joslin model, the Olympic hopeful’s newest shoe will also arrive in vulcanized form later this year as part of the etnies Fall 2020 collection. As the first ever Michelin vulc outsole, the design was inspired from the Marana and created for extended durability and high performance. The Joslin Vulc will include a Pro Foam 1 PU insole, rubber toe underlay and a double wrap vulc foxing for even more durability.