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Industry News 2/18/2020

OWAA Announces Partnership with Formidable Media


The “voice of the outdoors” representing outdoor media globally for more than 90 years announces growth strategy, signs agency of record.


MISSOULA, MT (For immediate release) — The Outdoor Writers Association of America (OWAA), the nation’s premier organization of outdoor media, announces a new partnership with Boulder-based Formidable Media as its agency of record and a supporting partner.
OWAA says it is experiencing a renewed focus on human powered outdoor sports in addition to its broader focus on helping elevate and connect all media in the outdoors, from the hunt and fish markets to bike, ski, trail, overlanding, and more. Currently the non-profit has more than 650 media members and nearly 130 supporting groups.


“We’re exceptionally excited to work with the outdoor industry veterans of Formidable Media,” says OWAA Executive Director Chez Chesak, who took the reigns of the 93-year-old organization at the end of 2019. “They have the talent, skills, expertise and contacts to really help get the word of OWAA’s good work in front of key consumer and trade media.”


Chesak comes to OWAA with more than 20 years’ experience in the outdoor and travel industries, most recently as a travel writer and tourism consultant. He served as Vice President of Business Development for the Adventure Travel Trade Association and as Executive Director of the Family Travel Association. He also spent nine years working for conservation-focused outdoor organizations. Chesak recently attended Outdoor Retailer representing OWAA at the preeminent gathering of the outdoor industry in January.
Formidable brings the background in publishing, digital media, and public relations necessary to propel the group into the future.


“Working with groups like the Outdoor Writers Association of America and with people like Chez is exactly why we started this agency,” said Formidable Media co-founder and creative director Aaron Bible. “If we can rise the tide and lift all ships, then that’s what we will do. It’s all part of connecting the dots for our writers, editors, video producers and influencers, and the brands that make this industry spin.”


// We are happy to provide media with more information, interviews and membership details. The 93rd annual OWAA conference will be held June 27-29, 2020, at Jay Peak Resort in Vermont.


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About OWAA
Recognized as “The Voice of the Outdoors,” OWAA is the nation’s largest organization of professional outdoor journalists. Its membership includes writers, photographers, videographers, radio and TV personalities, digital storytellers and artists. Formed in 1927, the nonprofit association’s mission is to improve the professional skills and opportunities of its members, set the highest ethical and communications standards, encourage public enjoyment and conservation of natural resources, and mentor the next generation of professional outdoor communicators. https://owaa.org/


About Formidable Media
Formidable is a new media agency based in Boulder, Colorado, born from two outdoor industry veterans helping a select group of clients achieve new heights in consumer reach, earned media exposure, trade show impact, event execution, social media strategy, content marketing, and creative services. With nearly 50 years of combined experience in public relations, print and digital media, and outdoor industry brand building, Formidable is a new agency concept laser focused on elevating great brands in every way. www.formidable-media.com


For more information, contact:
Formidable Media
Scott Kaier, Public Relations Director
[email protected]
802.238.7577