Industry News 3/3/2005

Sugoi Continues Recruiting Plan to Fuel Global Growth.



Sugoi Continues Recruiting Plan to Fuel Global Growth.

Sugoi Performance Apparel continues to experience positive growth in the global sporting goods market. The Vancouver, Canada based company which specializes in Running, Cycling and Triathlon performance apparel is seeing remarkable demand for their products around the world and they are ready to deliver. "It's awesome!," say partner, David Hollands as he reflects on the company's achievements. "When Carol Prantner & I started this business back in 1987, we knew that making great products and finding passionate, sports-minded people would drive our success. The formula seems to be working but we have to keep pushing the envelope in both areas."

And push they will. For starters, over the past year, Sugoi has reviewed their organizational structure and focused on key areas that will drive the business forward. Enhanced leadership in Sales, Marketing & Product Design have been the results and they should provide immediate value to Sugoi's growing dealer base. "We looked for people that had strong skills sets within their discipline but could also help teach & groom our existing talent pool," explains partner, Carol Prantner. "In particular, we're truly excited about implementing our development plan in Product Design. It has been the cornerstone of Sugoi's success and we will be adding some key individuals to stay competitive at the global level." Check-out their website, <> for all the new job opportunities.

Warning: Business Skills alone won't get you a job at Sugoi. A key ingredient to their success is a passion for their sports. "Our people can relate to our consumers because they have a passion for running, cycling and triathlon." exudes Hollands, as he heads off for his lunch hour run. "We have a culture where people are active and part of the sports community. It keeps Sugoi real and forces us to create relevant products.

For more information about Sugoi, visit <> or contact Stan Wong at 1-800-432-1335