Back to News

In My Eyes: Selema Masekela

July 15, 2020

In My Eyes is a series of lectures through the eyes of brand founders who turned their passionate creative lifestyle into a business. Filmed on location at the University of Southern California Marshall Business School’s Greif Center for Entrepreneurial Studies by Professor Mike West.

This week features Selema “Sal” Masekela. He is a beloved commentator, journalist, musician, and producer best known for his work presenting NBC’s Red Bull Signature Series; ESPN’s Summer and Winter X Games, which he hosted for 13 years; his cultural reporting in South Africa during the 2010 FIFA World Cup; hosting E!’s Daily 10; and co-founding Alphanumeric in 1998. In addition to his hosting, producing, acting, writing, fashion, and voiceover work, Selema offers his name and time to the charity he co-founded, Stoked Mentoring, a nonprofit action sports organization for at-risk youth and also serves on the board of the Tony Hawk Foundation. You can find Selema and