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Alterra Mountain Company Promotes Adam Knox to Chief Financial Officer

July 22, 2020

DENVER, CO, July 21, 2020 – Today, Alterra Mountain Company announces the promotion of Adam Knox as Executive Vice President and Chief Financial Officer.

Adam most recently served as the Senior Vice President of Strategy & Corporate Development at Alterra Mountain Company. Prior to joining the Denver-based organization, Adam spent 12 years at KSL Capital Partners, where he played a critical leadership role in the formation of Alterra Mountain Company through the acquisitions of Intrawest, Mammoth Resorts, Squaw Valley Alpine Meadows, and Deer Valley. He also served as a member on the Board of Directors. He subsequently led the successful acquisitions of Solitude Mountain Resort, Crystal Mountain, and Sugarbush Resort.

“Adam has been instrumental to our company’s success and I couldn’t be more excited to continue my collaboration with him now that he is in the CFO’s seat,” said Rusty Gregory, CEO, Alterra Mountain Company.

Adam’s duties as CFO include oversight of all areas of the company’s financial activities including capital markets, financial planning &analysis, accounting and financial reporting, shared services, tax, treasury, internal audit, and strategy & corporate development. He will continue to be a member of the company’s Executive Leadership Team, supporting Alterra Mountain Company’s strategies, creating long-term value, and driving performance and growth.

“I am excited and humbled by this new opportunity and I look forward to continuing to collaborate with the finance teams in Denver and at our destinations to drive our performance,” said Adam Knox, Executive Vice President and Chief Financial Officer, Alterra Mountain Company. “My passion for skiing started at a small local hill in Indiana over 30 years ago and has been a driving force throughout my life. I am confident that together we will achieve success by staying true to our vision: One company of many unique brands, building a global mountain community.”

About Alterra Mountain Company
Alterra Mountain Company is a family of 15 iconic year-round mountain destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the globe’s newest season pass that invites skiers and riders to seek the unique of each mountain. The company owns and operates a range of recreation, hospitality, real estate development, food and beverage, retail and service businesses. Headquartered in Denver, Colorado, with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans six U.S. states and three Canadian provinces: Steamboat and Winter Park in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Also included in the portfolio is Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada. Alterra Mountain Company honors each destination’s unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone. For more information, please visit