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In My Eyes: Mike Shinoda, Co-Founder of Linkin Park and Fort Minor

July 29, 2020

In My Eyes is a series of lectures through the eyes of brand founders who turned their passionate creative lifestyle into a business. Filmed on location at the University of Southern California Marshall Business School’s Greif Center for Entrepreneurial Studies by Professor Mike West.


About the Speaker:
Mike Shinoda is an American musician, singer, songwriter, rapper, record producer, and graphic designer. He co-founded Linkin Park in 1996 and is one of the band's vocalists, as well as rhythm guitarist, keyboardist, primary songwriter and producer. Linkin Park is among the best-selling bands of the 21st century and the world's best-selling music artists, having sold over 100 million records worldwide.

About Professor Mike West:
Michael Akira West (Mike West) has been involved in the branded consumer product space for nearly 30 years. He founded 686® technical apparel in 1992 from a business plan as a student while enrolled in the USC Entrepreneur Program. Since then, he’s co-founded and owner of several other lifestyle business’s in the Fashion, Digital and Logistics industries including Matix, Westwell, MAEKAN and NRI Distribution, which is the largest North American 3PL provider in the Action and Outdoor Market. Mike has a BS from the University Southern California, EMBA from Pepperdine University, sits on the executive board of Snow Sports Industries America, is an Adjunct Professor at USC Marshall Business School and an avid Surfer, Snowboarder, Runner, Yogi and Explorer.