Norwegian Innovator Amundsen Sports Introduces Lasting Styles for Fall with Focus on Specialty Retailers and Consumer Value
August 24, 2020
In the spirit of Friluftsliv -- appreciating fresh air, outdoors, and being in harmony with nature -- Amundsen continues with eco-conscious and timeless, technical styles that will carry you through the coming winter.
Amundsen Sports was born in Oslo, Norway, in 2011, the brainchild of Jorgen Amundsen — industrial designer and relative of Roald Amundsen — and Erik Friis, Norwegian explorer and skier. The brand was founded 100 years from the day of Roald’s flag planting on the South Pole, and his successful combination of tradition with innovation is what inspires Amundsen on its mission to enhance and simplify everyday life for outdoor enthusiasts.
Amundsen Sport’s progressive European designs, sustainable manufacturing practices, and commitment to ensuring their ingredients are ethically sourced and of the highest quality is unparalleled -- including a short-travel manufacturing process, using the most trusted European fabrics, as well as the most stylish and lasting silhouettes and design innovations.
Amundsen Sports may be best known as the inventor of the technical knickerbocker, a unique and highly-effective way of combining traditional Norwegian ski wear with modern materials and functionality. They question the way people dress for their outdoor activities, in a market that seems to have forgotten essential knowledge built up over decades, that Roald first studied from the Inuits at the turn of the 20th Century. Working with natural materials such as wool and cotton in unique ways, these products are not mass produced in the usual ways of other contemporary outdoor performance apparel, and the brand offers consumers and retailers a new way to approach adventure.
For Fall 2020, Amundsen is presenting a collection of fashion-forward, heritage-inspired, and European-made performance pieces designed to inspire your own personal Friluftsliv.
Skauen Anorak (Mens/Womens)
Ideal for a wide range of outdoor activities, the Skauen Anorak is a durable, all-around, 3-layer pullover shell top made from organic cotton for breathability, blended with Lycra for flexibility with an electrospun membrane. This new nano-fiber structure has enabled us to create our most lightweight, breathable membrane to date. It’s an ultra-thin, nimble garment that feels comfortable yet provides the protection needed against the elements in the harshest environments. The fabric is made from extra thin and long staple organic cotton fibers, using traditional weaving techniques to create a very tight fabric. When dry, the fabric is extremely soft and breathable. When wet, the overtightened cotton fibers swell, sealing the weave and making it water repellent. The Skauen Anorak is living proof that cotton is back to challenge the over-engineered products of today, designed to be long lasting and versatile. With a focus on renewable raw materials and natural alternatives to modern synthetics, as with natural fibers, it is a silent jacket and its color will age, giving it a great independent look the more you wear it.
Technology and Features include:
› 67% organic cotton / 26% Nylon / 7% Lycra
› Waxed Rip Stop cotton from British Millerain?
› The exclusive ultra-thin electrospun nanomembrane creates airflow but keeps water out
› Breathable (M.V.T 20K), Waterproof (5K), Windproof, Stretchy
› Spirit of Amundsen patch on upper sleeve
Peak Anorak (Mens/Womens)