Industry News 4/6/2005

Billabong Annouces Allison Hutchings Perez as Juniors' New Marketing & Events Manager

Billabong Annouces Allison Hutchings Perez as Juniors' New Marketing & Events Manager

Irvine, CA – April 6, 2005 – Billabong announces Allison Hutchings Perez as Juniors’ marketing and events manager where she will join the Juniors’ marketing team at Billabong’s USA headquarters in Irvine, CA.

With over seven years experience in the action sports industry, Allison comes to this position with a solid knowledge of the surf, skate and snow worlds and has an extensive marketing and events background.

“We are very pleased to have Allison as a part of our team and look forward to incorporating her expertise into our program,” said Candy Harris brand director for Billabong Juniors.  “She is a huge asset to Billabong and will play a major role in the next phase of our success.”

Allison, a California native from Newport Beach, comes to this position most recently from Roxy, where she acted as marketing/events manager and managed the women’s World Championship Tour (WCT) surf events, snow events and photo shoots.

In her new position, Allison will manage all major events for the juniors’ brand, and will also assist in implementing new marketing initiatives for Billabong by developing both grassroots programs and national promotions for the brand.   In addition, Allison will spearhead the execution of major brand properties such as the Billabong Pro Maui. 

Allison holds a Bachelor of Science degree in Communications from the University of Southern California, Los Angeles, CA.