Industry News 4/11/2005

Liquid Force, a leader in women's wakeboard market

Liquid Force, a leader in women's wakeboard market...

Liquid Force is happy to announce the addition of its newest team rider… Stef Tor.  Stef, originally from Canada, has been making a name for herself in the world of wakeskating.  The Orlando resident recently appeared on the cover of Alliance UK and is planning on riding the entire pro tour this summer (against the guys).  She’s known for her aggressive style and her willingness to try anything. When asked about her new opportunity, Stef said, “I’m very excited to be representing wakeskating for women with the LF Team!  Here’s to a great season with a great team behind me!”  Welcome to the family, Stef!

Continuing on with the topic of Women wakeriders…

Liquid Force, known for leading the women’s wakeboard market, is continuing to grow its support in this part of the market.  Kathleen Penny, longtime Seattle wakeboarder and friend of Liquid Force, has recently joined the Encinitas gang and will be heading up the new “women’s division” at Liquid Force.  Working alongside her will be Darcy Gibbings, a San Diego native that’s been working in house for a few months already.  Both women are excited about pushing the sport to women.  They both are also avid snowboarders and have seen huge growth in the snowboard industry due to companies that have focused on the women’s market.  Companies like Burton, K2, and Roxy have given huge support for women and have seen huge growth because of it.  “Women want to know that companies and industries are supporting them.  The companies that do are the one’s that we buy from.”  Stated Kathleen Penny. “Liquid Force has always done more than any wakeboard brand to support women and that’s why I wanted to work here.  There is still so much more that can be done, though.  We need to increase participation and make women want to wakeboard.  I’m excited about this new opportunity and really am thankful that LF has brought me in to head this program… working with team riders Melissa, Amber, and the entire marketing crew in Encinitas is going to be fun!”  Look for more info regarding this new division of LF to be appearing soon on www.liquidforce.com.