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Maho Shades Announces Jordan Poston as Managing Partner

November 9, 2020


Brooke Fifield 
Big Fish Collective 

Maho Shades Announces Jordan Poston as Managing Partner 

Orange Beach, Ala. – November 9, 2020 – Maho Shades announces the appointment of Jordan Poston to managing partner. Poston began working with Maho Shades in March of 2019, serving as its e-commerce and marketing director. Her role will continue to drive e-commerce and marketing and expand to include financial oversight for the brand.

“Jordan quickly became an integral part of our business, helping us grow the e-commerce channel by 75% in less than a year,” said Maho Shades co-founder Alex Anderson. “With this partnership appointment, we’re so proud to say that in our fifth year of business, our brand is now majority women-owned. We’re incredibly excited for what’s to come, and we have some big ideas for the brand.”

Poston holds a master’s degree in fashion merchandising and retail management from LIM University. She has spent nearly a decade working in the fashion industry, mastering and learning the process of how to balance a business’s performance with its connection to the consumer.

Poston has already set impressive goals for the brand, “We’re getting aggressive with revenue goals and buying strategy as we head into 2021. The brand is in an incredible place right now, and we’re heading into a breakthrough season with new styles,” said Poston. “This appointment is a milestone for me. With Maho Shades, I truly feel like I have the best of both worlds: challenging myself in my career, while remaining empowered as a mother.”

Maho Shades began in 2015 by husband and wife team Alex and Kris Anderson. The premium sunglass brand located in Orange Beach, Alabama is now carried in more than 200 retailers across the US and the Caribbean. For more information about the brand and its team, visit


Founded in 2015 in the Virgin Islands, Maho Shades is the brainchild of Alex and Kris Anderson. Tired of losing expensive pairs of sunglasses time and time again (especially in Maho Bay), the couple went to work making ultra-premium shades at a reasonable price – all backed by a lifetime warranty. Now, headquartered on the Gulf Coast of Alabama, Maho Shades is revered for its timeless styles coupled with premium materials that stand the test of time. Sunglasses for the everyday adventurer who needs quality and performance and wants style and affordability. To shop Maho Shades, visit or on Instagram @MahoShades.