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Zeal Optics Celebrates Its 5th Annual ‘Buy A Zeal, Plant A Tree’

November 16, 2020

Zeal Optics Celebrates Its 5th Annual ‘Buy A Zeal, Plant A Tree’ 
Every purchase of Zeal Optics’ products through December plants trees 

BOULDER, Colo. – November 16, 2020 – Zeal Optics celebrates its fifth annual “Buy A Zeal, Plant A Tree” campaign, applicable site-wide on and throughout more than 1000 retailers globally. In partnership with the National Forest Foundation (NFF) and 1% For The Planet, Zeal Optics will plant a tree for every sunglass, goggle and accessory lens sold globally between November 16 and December 31, 2020. Exclusively on Cyber Monday and Giving Tuesday, Zeal Optics will plant ten trees with every purchase. Additionally, the brand has launched a collaboration with Breckinridge Brewery to help further the campaign with two exclusive Nomad goggles featuring custom art.

Since its inception, this Zeal Optics’ program has planted more than fifteen thousand trees. As a whole, the brand has seen one hundred percent growth year after year for the program, and has the goal of planting twelve thousand trees after the 2020 campaign concludes. The tree plantings sponsored by Zeal Optics’ program will be focused in three regions of the world all impacted by wildfires – the western US, western Canada and Australia, where they’re partnering with Tree Canada and Planet Ark respectively.

“As we ring in our fifth year, we couldn’t be more excited to gain the anticipated momentum to help support our efforts for our environment,” said Mike Lewis, director of brand activation and digital strategy for Zeal Optics. “Now, customers can shop with us this holiday season and know that their dollar is going right back into the outdoors.”

For more information about Zeal Optics’ “Buy A Zeal, Plant A Tree” program, visit and follow the hashtag #TreesTheSeason.