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MERGE4 PARTNERS WITH THE JANE GOODALL INSTITUTE

December 2, 2020

Santa Cruz-based MERGE4 is pleased to announce a new partnership with the Jane Goodall Institute. As part of the sock brand’s MERGE4Good Program, MERGE4 has released a brand new crew sock design with a portion of proceeds going to support the Jane Goodall Institute’s global environmental and humanitarian initiatives.

The collaborative sock design features illustrations of endangered creatures to raise awareness around species conservation. The socks are stitched with MERGE4’s signature ‘cult weave’ which prevents the graphics from getting stretched out or distorted when worn.

Founded 1977, the Jane Goodall Institute is a global community conservation organization that advances the vision and work of Dr. Jane Goodall. The institute advocates that by protecting chimpanzees and inspiring people to conserve the natural world, we improve the lives of people, animals and the environment.

“Jane Goodall has been a hero of mine for as long as I can remember,” said MERGE4 CEO and Founder, Cindi Busenhart, “Her work in chimpanzee research and conservation was revolutionary and inspiring. I also truly appreciate that she opened the doors to women in science for future generations. A true trailblazer!”

Through more than 60 years of groundbreaking work, Dr. Jane Goodall has not only shown us the urgent need to protect chimpanzees from extinction; she has also redefined species conservation to include the needs of local people and the environment. Featuring endangered species designs drawn by Fernando Turmo, 9% of the sale of these socks is donated to support the wildlife research, conservation and education mission of the Jane Goodall Institute USA.

"What could be cooler than Jane Goodall socks? Her work to save the planet is a remarkable accomplishment,” said Silicon Valley marketing guru and MERGE4 Ambassador, Guy Kawasaki, “MERGE4 and I are honored to work with her and the Jane Goodall Institute.”

The MERGE4’s Jane Goodall socks are available for purchase here: https://merge4.com/collections/gifts-that-give-back/products/jane-goodall-endangered