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Gabe Schroder Joins Smith Optics as Ski and Outdoor Promotions Manager.

April 25, 2005

Gabe Schroder Joins Smith Optics as Ski and Outdoor Promotions Manager.

KETCHUM, Idaho, April 20th, 2005 - Smith Optics is pleased to announce the hire of Gabe Schroder as the new Ski and Outdoor Promotions Manager. Gabe will start the week of April 18th, and will be managing all athlete relationships and marketing programs related to Smith's ski and outdoor programs. Gabe will be taking over the duties of long-time Promo Manager Tag Kleiner, who was promoted to Marketing Manger in December of last year.

Gabe comes to Smith with a wealth of experience in the ski and outdoor industries. Most recently, he worked for Rossignol Ski Company as a Marketing and Promotions Specialist. He traveled the Intermountain Territory visiting retailers, scouting for up-and coming skiers and promoting the Rossignol brand. Congruently, he was a contributor to Powder Magazine, writing articles on athletes, travel and ski experiences. He also managed and executed on-the-road duties for Primedia's "Powder to the People Tour" for four years.

"To be a part of a company with such deep roots in the ski and outdoor industries that today boasts one of the best, if not the best, ski teams in the world is an amazing opportunity" comments Gabe.

"Gabe's passion for our sports and personal energy make him a perfect fit at Smith Optics. He's a ripping skier, knows the majority of our athletes and his experiences with Powder and Rossignol will help him hit the ground running," says Kleiner.