Back to News

Views from the Bus - Been There, Done That Insight

February 1, 2021


The SDSI Podcast has Launched! Views from the Bus features candid conversations between Bob Rief (formerly of Sanuk, Reef, Callaway Golf, Nike & Merrell Footwear) and the innovators within the SDSI community.  This podcast explores the business and - sometimes personal – journeys, of founders and business executives, and what they've learned along the way. This is a “must-listen-to” series for anyone in the Sport and Active Lifestyle Industry to gain insight from those who have “been there, done that”, learn from their mistakes and get inspired.

Our first episode features Steve Lake who founded Sector 9:  Listen Here

From building skateboards in his backyard to a household name in skateboarding.  Hear Sector 9 founder Steve Lake talk about building a business from the ground up, working with your friends, and the role passion and relationships played in Sector 9's success.