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Alterra Mountain Company and Coca-Cola Announce New Multi-Year Partnership Agreement

February 3, 2021

Today Alterra Mountain Company and The Coca-Cola Company announce a new multi-year partnership agreement designed to enhance the on-site guest experience. The centralized partnership will expand to new destinations within Alterra Mountain Company’s portfolio as well as build upon long-standing relationships between Alterra Mountain Company’s distinctive destinations in North America and The Coca-Cola Company.

This long-standing partnership will continue to provide activations across all destinations, creating lasting memories for guests. New and innovative food and beverage locations will open with Coca-Cola’s support at Mammoth Mountain, Squaw Valley Alpine Meadows and Crystal Mountain. Coca-Cola will continue to help deliver family activities that guests enjoy at several destinations, including fun experiences at tube parks at Stratton, Snowshoe and Winter Park.

“We are thrilled to extend and grow our partnership with Coca-Cola” said Ryan Blanchard, Director of Brand Partnerships, Alterra Mountain Company. “Coca-Cola is the worldwide leader and we are proud to serve its beverages at our destinations and expand the guest experience through its brand.”

“We share the excitement about our growing partnership with Alterra Mountain Company,” said Amy Gavin, Sr. National Sales Executive, The Coca-Cola Company. “Our purpose is to refresh the world and make a difference and we look forward to continuing to do that by incorporating our beverages in memorable moments across various destinations within Alterra Mountain Company’s family of mountain destinations.”

About Alterra Mountain Company
Alterra Mountain Company is a family of 15 iconic year-round destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real estate development, food and beverage, retail and service businesses. Headquartered in Denver, Colorado, with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans six U.S. states and three Canadian provinces: Steamboat and Winter Park in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Also included in the portfolio is Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada. Alterra Mountain Company honors each destination’s unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone. For more information, please visit

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. Our portfolio of brands includes Coca-Cola, Sprite, Fanta and other sparkling soft drinks. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at and follow us on Twitter, Instagram, Facebook and LinkedIn.